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Warns French People Who Don't Like Cheese: You'd Better Leave The Country

You don’t like cheese? Then from March to May you will have to leave France. BURGER KING® launch the CHEESE LOVER, unique burgers for keen lovers of cheese, to be discovered in a campaign created by Buzzman.

If France is famous all over the world, it’s particularly thanks to cheese! It’s everywhere! For those who can’t stand it, “cheese haters”, it’s always been difficult to avoid cheese and unfortunately for them, it will soon be impossible to escape from it!

On March, BURGER KING® will release the CHEESE LOVER, burgers where cheese is king. A crispy cheddar bread, a slice of melted emmental cheese, and to top it all: a cheese sauce! Can you imagine? It’s hell on a plate! Under the circumstances, what choice is left for “cheese haters” but to exile?

In its new campaign, BURGER KING® features a man who has decided to move as far away as possible to escape the new CHEESE LOVER. And he will not be the only one to make this radical decision! Thanks to a contest on their Facebook page, BURGER KING® will enable one person to join him on the other side of the world.

The campaign is unveiled on TV (3×30″ and 10″ films) and through a long digital version and a display.
Industry: Food
Media:TV & Cinema
Published:Mar., 2019
Style: Minimalism
Buzzman, voted “Best International Small Agency of the Year award in 2011” by Ad Age and “Agency of the year” at the Cristal Festival in 2013 and 2016, “Agency of the year” at the Effie Awards France 2016, “Most Creative Agency” in 2016 and elected by advertisers “New Model of Creative Agency” in 2017 at the Agencies of the year Award, is an independent advertising agency creating innovative concepts that go beyond traditional advertising.
In 2016, Buzzman created Productman, its innovative products and services creation studio, communicators, and business generators.
Winning for several consecutive years at international well-known festivals (Cannes Lions, Eurobest, EFFIE, Clio Awards…) as well as nationals, Buzzman is recognized as one of the
most creative agencies in Europe, with clients such as BURGER KING in France and Belgium, IKEA, OUIBUS (SNCF), Boursorama Bank, Fleury Michon, Hippopotamus, PMU, Panzani, Mondelez (Oreo, Milka, Tassimo & Belvita), easyJet, L’Oréal (Puma Fragrances, Garnier), Huawei, NRJ Mobile, Mumm, PayPal, Système U, DPD France, Delsey, Allo Resto By Just Eat, BMW…
Executive Creative Director:
Art Director:
Account Supervisor:
Account Manager:
Production Company:
Sound Design:
Other credit:Agency Twitter account: @BUZZMAN_TIME
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Head of Strategic Planning: Clément Scherrer
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
PR & Communication Assistants: Nina Barbanel & Clémentine Eouzan
Rights Management: Dee Perryman
Head of TV Production: Vanessa Barbel
TV Producer: Benoit Crouet
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