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Fonts for Freedom

Industry: Media & Publishing
Style: Minimalism

2018. Over 140 media organisations around the world were closed. Including many daily newspapers. What can Reporters Without Borders do to keep these newspapers from being forgotten?

Describe the creative idea (40% of vote)

Fonts for Freedom. With the help of typographers, Reporters Without Borders reconstructed the fonts of banned newspapers and turned them into symbols of press freedom – by the power of typography alone.

Describe the execution (40% of vote)

The reconstructed fonts of banned daily newspapers were made available to Germany’s leading dailies such as the Süddeutsche, Die Welt, TAZ and Augsburger Allgemeine. They replaced their house fonts on the front and media pages with Fonts for Freedom. This turned each edition into a symbol of support for press freedom.

List the results (20% of vote)

Germany's best-known daily newspapers replaced their own fonts on their title and media pages with our Fonts for freedom. In this way, the dailies themselves became the medium and symbol of press freedom. Not only all well-known news formats reported on the campaign, but also newspapers directly from Turkey. With 132 countries, 830 million contacts and 2.7 million interactions Fonts for Freedom has brought banned newspapers back into the public focus around the world. And since January 2019 Fonts for Freedom has officially been used by the European Parliament.
Production Company:
Cannes Lions International Festival of Creativity 2019
Shortlist Design
Publications & Editorial Design
D&AD 2019
Shortlist Integrated
Innovative Use of Media
The One Show 2019
Bronze Pencil Print & Outdoor
Publishing / Newspaper - Campaign
The One Show 2019
Merit Print & Outdoor
Craft / Typography
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