NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

SCRABBLE WIFI

basics
Industry: Toys & Games
Media:Cyber
Published:May, 2013
Market:France
Style: Minimalism
descriptioncnen
Brief Explanation
Today, mobiles connect people across the world, help us organize our lives and entertain us with hundred of games. But the more we use them, the more we are forgetting how to spell.

Our goal was to convince smartphone users to play their first scrabble word. And in order to succeed, we've rewarded them with what they need the most : a wifi connection.

Bases on scrabble rules, the higher your score, the longer your connection.

A scrabble wifi van was travelling around Paris, delivering wifi connection. It was parking in front of parks, museums, shopping center…

Thanks to this campaign and its success the client wants to install Scrabble wifi as the most playful way to get connected everywhere. We are already talking about partnership with airports, highway rest top, resorts and fast-food restaurant for the second step of the campaign.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Account Manager:
Other credit:Backend Prototype Developer: Michael Guilhermet
Creative Technologist: Erick Soulard
Motion Designer: Bastien Baumann
Link:http://awards-showcase.net/cases...
awards
D&AD 2014
Nomination Branding
Digital Brand Expression
D&AD 2014
In-Book Digital Marketing
Digital Tools & Utilities
The One Show 2014
Merit Digital Direct Marketing
Mobile
The One Show 2014
Merit Experiential Advertising
Installations
Cannes Lions International Festival of Creativity 2013
Gold Media
Activation by Location or Proximity
Cannes Lions International Festival of Creativity 2013
Silver Mobile
Media, Entertainment and Leisure
London International Advertising Awards 2013
Bronze Digital
Mobile Advertising
London International Advertising Awards 2013
Bronze Digital
Games
London International Advertising Awards 2013
Bronze The New Category
The NEW
Latest Updated
Loading...
Sponsor