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Boys Don't Cry

basics
Industry: Professional & Public services
Media:TV & Cinema
Style: Minimalism
descriptioncnen
White Ribbon is the world’s largest movement of men working to promote a heathier vision of masculinity. On Canada’s National Anti-Bullying Day, we launched a film that ponders what boys are allowed to feel. We had a zero-dollar media budget it ended up as a feature story on every national network in Canada. Sports teams like the Toronto Maple Leafs shared it with millions. The mayors of Toronto, Ottawa and Calgary shared the film on social. Monica Lewinsky, supported in the US. The film is being used as a teaching tool in schools across Canada.
credit
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awards
Cannes Lions International Festival of Creativity 2019
Bronze Film Craft
Script
Cannes Lions International Festival of Creativity 2019
Bronze Film Craft
Use of Original Music
Cannes Lions International Festival of Creativity 2019
Bronze Health & Wellness
Non-profit / Foundation-led Education & Awareness
D&AD 2019
Wood Pencil Editing
Branded Content & Entertainment
D&AD 2019
Shortlist Branded Content & Entertainment
Fiction Film up to 5 mins
D&AD 2019
Shortlist Direction
Branded Content & Entertainment- Fiction
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