| Because becoming a firefighter has some of the most demanding physical and moral requirements, finding any qualified applicants is particularly difficult. Our goal was to use feelings of pride, honor, and a sense of duty to inspire women, Latinos, and LGBTQ candidates to become the next generation of Atlanta’s bravest. Potential candidates needed to know it doesn’t matter who you are, where you come from or how you identify, if you can step forward and pass the tests, you instantly earn respect in a close-knit family of elites. |
