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Ash to Art

Ash to Art | Glasgow School of Art | JWT
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basics
Industry: Public interest & Non-profit
Media:Design & Branding
Market:United Kingdom
Style: Minimalism
descriptioncnen
In May 2014, The Glasgow School of Art was devastated by fire. It was one of the UK’s most iconic buildings and home to a renowned art school. To raise funds for a restoration, worthless fire debris was sent to world-famous artists so they could create works of art for an exhibition and subsequent auction at Christie's. In three days, 10,000 visitors attended the show, while £706,438 was raised to rebuild the institution.
credit
Brand:
Agency:
Executive Creative Director:
Photography:
Design:
Account Supervisor:
Account Manager:
Production Company:
Other credit:Creatives: Giles Hepworth, Bill Hartley
Head of Art: Dave Dye
Creative Producer: Kate Duncan
Entrant Company: J. WALTER THOMPSON, London, United Kingdom
Media Agency: J. WALTER THOMPSON, London, UNITED KINGDOM
PR Agency: J. WALTER THOMPSON, London, UNITED KINGDOM
Additional Company: THE GLASGOW SCHOOL OF ART, Glasgow, UNITED KINGDOM
Head of Art, Dave Dye, J. Walter Thompson London
Creative Producer, Kate Duncan, J. Walter Thompson London
Creative, Giles Hepworth, J. Walter Thompson London
Creative, Bill Hartley, J. Walter Thompson London
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