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The Gene Project

basics
Industry: Food
Media:Promotion & Event
Market:United Kingdom
Style: Minimalism
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descriptioncnen
Why do Brits either love or hate Marmite? After 8,760 hours of analysis, the Marmite Gene Project revealed – rather controversially – that it's genetic. A subsequent Gene Test Kit allowed the public to test themselves, while a cross-platform campaign promoted the research findings. Sales rose by 14% in its most polarising and successful campaign.
awards
D&AD 2018
Graphite Pencil Direct
Direct Product & Service
D&AD 2018
Graphite Pencil PR
Integrated Campaign
The One Show 2018
Merit Cross-Platform
Brand Transformation
The One Show 2018
Merit Intellectual Property
Physical Product
The One Show 2018
Merit Public Relations
Integrated Campaign
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