NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Firecracker

basics
Industry: Food
Media:Radio
Market:United Arab Emirates
Style: Minimalism
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Production Company:
Director:
Other credit:Entrant Company: IMPACT BBDO, Dubai, United Arab Emirates
Agency Producer, Rajaa Chami, Impact BBDO Dubai
descriptioncnen
ScriptInEnglish

KFC FIRECRACKER RADIO 50’’ It’s Intense. VO: How intense is KFC’s NEW Firecracker chicken with double crunch and Tabasco? MV: Intense, like typing “google” into Google. VO: Uh, more intense. MV: Like stepping on a piece of Lego with no shoes on. VO: Well, more intense than that… MV: Like going in for a handshake and then it turns into a hug. VO: More intense than… MV: Like finding out you’re adopted. VO: Eh, less intense. MV: Uh, like putting a battery in the wrong way around. VO: No no no, now you’re not intense enough again. MV: Intense, like jumping out of a plane… VO: Yeah… MV: Without a parachute… VO: Yes! MV: …while you’re on fire! VO: Yesss! That’s it! MV: And then writing and awesome poem about it! VO: What? No, you’ve lost it… MV: Like ordering still water and then getting sparkling. VO: That is literally the opposite of intense. MV: Like lighting a scented candle to make the room smell all nice. VO: I said intense not incense… MV: Like watching a documentary about mating rhinos… VO: Wow. MV: On your Grandma’s TV. VO: …Alright. The new KFC Firecracker chicken… MV: Wait! What are they doing Nanna? VO: It’s… intense. MV: Make ‘em stop Nanna, please!
BriefExplanation

In this ad, two voices – one sophisticated and one decidedly less so - verbally spar as they try to pinpoint the exact level of “intensity” of KFC’s Firecracker chicken.
awards
Cannes Lions International Festival of Creativity 2017
Silver Radio
Restaurants & Fast Food Chains
Cannes Lions International Festival of Creativity 2017
Silver Radio
Casting & Performance
Latest Updated
Loading...
Sponsor