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Industry: Food
Market:United Arab Emirates
Style: Minimalism
Executive Creative Director:
Creative Director:
Production Company:
Other credit:Entrant Company: IMPACT BBDO, Dubai, United Arab Emirates
Agency Producer, Rajaa Chami, Impact BBDO Dubai

KFC FIRECRACKER RADIO 50’’ It’s Intense. VO: How intense is KFC’s NEW Firecracker chicken with double crunch and Tabasco? MV: Intense, like typing “google” into Google. VO: Uh, more intense. MV: Like stepping on a piece of Lego with no shoes on. VO: Well, more intense than that… MV: Like going in for a handshake and then it turns into a hug. VO: More intense than… MV: Like finding out you’re adopted. VO: Eh, less intense. MV: Uh, like putting a battery in the wrong way around. VO: No no no, now you’re not intense enough again. MV: Intense, like jumping out of a plane… VO: Yeah… MV: Without a parachute… VO: Yes! MV: …while you’re on fire! VO: Yesss! That’s it! MV: And then writing and awesome poem about it! VO: What? No, you’ve lost it… MV: Like ordering still water and then getting sparkling. VO: That is literally the opposite of intense. MV: Like lighting a scented candle to make the room smell all nice. VO: I said intense not incense… MV: Like watching a documentary about mating rhinos… VO: Wow. MV: On your Grandma’s TV. VO: …Alright. The new KFC Firecracker chicken… MV: Wait! What are they doing Nanna? VO: It’s… intense. MV: Make ‘em stop Nanna, please!

In this ad, two voices – one sophisticated and one decidedly less so - verbally spar as they try to pinpoint the exact level of “intensity” of KFC’s Firecracker chicken.
Cannes Lions International Festival of Creativity 2017
Silver Radio
Restaurants & Fast Food Chains
Cannes Lions International Festival of Creativity 2017
Silver Radio
Casting & Performance
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