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Head & Shoulders Surprise French Website 1

Head & Shoulders Surprise French Website 1 | Head&Shoulders | Saatchi & Saatchi
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basics
Industry: House, Garden & Pets
Media:Cyber
Market:France
Language:French
Style: Minimalism
descriptioncnen
The overall objective of the campaign was to address the preconception that Head & Shoulders is bad for hair, by effectively relaunching the brand with credible cosmetic (hair) as well as anti-dandruff performance. The campaign was framed within the big conceptual idea of 'Surprise' - Cosmopolitan has discovered “a new secret to gorgeous hair”. First, a Teaser phase with massive blind sampling was employed to create intrigue and excitement about the new beauty secret. A subsequent Reveal phase then named the 'new secret' as Head & Shoulders and further communicated the cosmetic benefits of the shampoo.
credit
Brand:
Agency:
Creative Director:
Art Director:
Photography:
awards
EACA Euro Effies 2004
Bronze
Toiletries
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