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Christmas Together Rules

headlinecnen
Rules have a special taste when we’re together
basics
Industry: Non-alcoholic drinks
Media:Cyber
Published:Dec., 2018
Market:Brazil
Language:English
Style: Minimalism
descriptioncnen
Passengers who flew Azul Airlines in December were invited to write Christmas cards and decorate Christmas trees when arriving at Viracopos International Airport. Then, the cards were attached to presents and sent to charity institutions. After that, we made a Christmas dinner that was served by some flight attendants. Following the concept of Coca-Cola TV spot “Christmas Rules”, we made a web video that highlights the affirmative values behind every rule, such as “Don't let your traditions fade away”, “Each present deserves a card”, “Everyone helps each other” and “Anything is Possible at Christmas”. With the slogan “rules have a special taste when we’re together”, we did an activation that turns into a video with more than 2 million views in one week.
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Other credit:Account Team: Paula Bicalho, Gabriela Zampirolli
Production Director: Laura Marques
Production Team: Laura Marques, Felipe Brito, Brenda Araújo
Project Manager: Lydia Salgado
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