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Brick Wall (French)

Brick Wall (French) | Sécurité Routière | Lowe
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headlinecnen
Belt up in the back
basics
Industry: Public interest & Non-profit
Media:Outdoor
Published:Mar. 25, 2005
Market:France
Language:French
Style: Minimalism
descriptioncnen
Si l’on n’est pas attaché à l’arrière, les sièges avant se transforment en un véritable mur de brique dès qu’on commence à rouler.

Context


To convince people of how vital it is to belt up in the back.

Philosophy/Solution


The aim of this poster campaign is to fight against the generally accepted idea that the front seat will protect you in case of an accident and to dramatize the importance of wearing your seat belt in the back of a vehicle.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Photography:
Account Supervisor:
Advertiser's Supervisor:
Producer:
Other credit:Client Supervisor: Eric Zajdermann
awards
Meribel Ad Festival - Central Europe Cristal Awards 2005
Cristal
NGO, Great causes, Public interest campaigns
Prix de la Campagne Citoyenne 2005
Winner
Authorities and affiliates
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Sponsor