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basics
Industry: House, Garden & Pets
Media:TV & Cinema
Market:Argentina
Language:English
Style: Minimalism
descriptioncnen
Description / Synopsis


The objective is to communicate that Axe's effect and fragrance lasts 24 hs. A guy meets a girl on the street and asks her to have a coffee with him. She always turns down his proposals but he'll continue asking her out to other places until he acomplishes the ultimate challenge.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Producer:
Director:
Other credit:Agency Producer Roberto Carsillo
awards
Cannes Lions International Festival of Creativity 2005
Bronze
Cosmetics & Beauty
El Sol. El Festival Iberoamericano de la Comunicación Publicitara 2005
Silver
Hygiene & Beauty Products
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