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Specimens Monologues

Specimens Monologues | The Field Museum | Leo Burnett
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basics
Industry: Culture, Recreation & Sport
Media:Ambient & Interactive
Market:United States
Style: Minimalism
descriptioncnen
EntrySummary
With no shortage of talent, Chicago has cemented its reputation as America’s comedy mecca with names like Bill Murray, Tina Fey, and Steve Carell. We wanted to tap into Chicagoans’ innate ability to be funny, to draw them back to the Field Museum.
BriefExplanation
To get local Chicagoans engaged with the Field Museum, we made them part of it. After writing monologues for every specimen in the exhibition, we built a mobile recording booth (with live professional voiceover coaching) and took it to the four corners of Chicago. At each stop, we asked people to get in the booth, read a script and, using their voice, bring a specimen to life. The best performances became the official voice of the specimen in the exhibition. Chosen participants could hear themselves, or their friends and family, inside the exhibition via an audio guide tour. All voices became part of the museum’s permanent collection, creating a perpetual bond between the Field Museum and the people of Chicago.
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awards
Cannes Lions International Festival of Creativity 2018
Bronze Entertainment
Talent: Live Experience
Cannes Lions International Festival of Creativity 2018
Bronze Outdoor
Ambient > Interactive Experiences
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