NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Fur Hurts

Fur Hurts | PETA | Ogilvy
Download Download JPG | 2000x1217px
basics
Industry: Public interest & Non-profit
Media:Outdoor
Published:Mar., 2013
Market:China
Language:English
Style: Minimalism
descriptioncnen
The campaign is to reveal the horrific truth about Chinese fur farms. The life-like sculptures created by Shenyang University Art Department portray the animals suffered in fur trade, such as rabbits, minks and foxes in 550 thousands of tiny needles. In Mar. 27-28, 2013, The installation exhibited at the Zhuozhan Shopping Center in Shenyang as an invitation to make a pledge against buying fur. Three respective 3D outdoor billboards are sculpted with sewing needles, bearing information and showing around Beijing and chilly northeast provinces of China where fur demand is high. We also built a site where people could pledge never wear fur and share their thoughts on a social platforms. For each pledge collected, a needle will be removed from and replaced with a strand of fur. Chinese celebrities like movie star Sun Li joined the cause, her promo video and Weibo tweet also grew an outrage against fur industry. After over 5 mainstream TV news, 30 digital media and 40 Chinese artists spread this campaign in various channels rapidly, more than 300,000 people pledged to give up fur and acquired 20,564 Weibo retweets, 44,541 clicks in promo video within only one week.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Photography:
Account Manager:
Other credit:Business Directors: Uma Wang, Canna Jiao
Head of Digital: Peony Wu
Social Marketing Manager: Olivia Fang
Link:http://furhurts.petaasiapacific.com
awards
London International Advertising Awards 2013
Gold Non-traditional
Public Service/Social Welfare
London International Advertising Awards 2013
Silver Non-traditional
Live Events - Beyond Advertising
Latest Updated
Loading...
Sponsor