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Diamond

headlinecnen
The chicken you can trust
basics
Industry: Food
Media:TV & Cinema
Published:May 5, 2005
Market:France
Language:English
Style: Minimalism
descriptioncnen
Description / Synopsis


A new challenge for our chicken, who is now faced with a more « psychological » test. A jeweller leaves the room to go and answer the phone leaving a priceless diamond necklace in the hands of the chicken.

Context


At DDB Paris, we still remember that little local brand which came to us asking for our help to promote it.
Just over a year later, the brand has come a long way after the success of its advertising campaign (based on its ads’ originality, breaking with the usual codes of the sector), Le Barran is now present in supermarkets all over the country.

Philosophy/Solution


Having made its mark, the South-Western French poultry brand, along with its agency DDB Paris, decided to target television audiences with two new adverts.

DDB Paris has succeeded in renewing and at the same time retaining the original advertising ploy specific to the Le Barran saga, which was such a success. The agency proves once again that you can always trust a chicken raised in the open air!
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Account Manager:
Director:
Director of Photography:
Other credit:Executive Producer Cyril Deleye
Account Director Bertrand Janny
Agency Producer Jean-Luc Bagur, Florence Pothiee Sperry
Advertising Manager Benoît Dubroca
awards
FAB Awards (International Food and Beverage Creative Excellence Awards) 2006
FAB Award
TV / Savoury Foods
Cannes Lions International Festival of Creativity 2005
Bronze
Savoury Foods
Eurobest - The European Advertising Festival 2005
Silver
Savoury Foods
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