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Orange Intel

basics
Industry: Professional & Public services
Media:TV & Cinema
Published:Jun., 2012
Market:France
Language:English
Style: Minimalism
descriptioncnen
With the new Orange with Intel Inside® smartphone,
“Surf as fast as you think”.
Orange launches a Europe-only smartphone based on Intel technology
To launch its new super-fast smartphone with Intel Inside, Orange has created a rather innovative 360 campaign with the Publicis Conseil agency: two different versions of the same story.
One from the point of view of a young man on TV, the other from the point of view of a woman on the web.
The two advertisements demonstrate the extremely fast responsiveness of the new mobile thanks to the Intel Inside processor, which makes optimal use of Orange’s high-speed network.
But if the young man is already thinking about making plans for his wedding using his phone just as he’s kissing a beautiful stranger, for the woman it’s a totally different story she’s imagining thanks to a super-fast search she does on her mobile.
Both will be run simultaneously on TV and on www.intel.orange.fr. This cross-media approach will also be on the web via a banner campaign taken from the TV spot.
A print campaign and LCD “numériflash” interactive displays highlighting the extreme responsiveness of this new smartphone will also complement this new 360 campaign.
credit
Brand:
Agency:
Chief Creative Officer:
Copywriter:
Art Director:
Account Manager:
Production Company:
Producer:
Director:
Post Production:
Other credit:Orange France: Odile Roujol, Nicolas Guiramand, Quentin Delobelle
Orange International: Charlottte Bowrey, Jacek Luczak
Intel Inside International: Kari Lemiere, Elizabeth Broers, Isabelle Ferdane
Digitas UK : Dispositif web: Mark Watkins
TV Production (WAM): Pierre Marcus, Guillaume Delmas
Post production sound (WAM): Laurent Favart, Boris Nicou
Graphic Artists (MATHEMATIC): Mathieu Gastaldi, Maeva Sol, Emeric Samier, Fred Brandon
awards
The One Show 2013
Merit Consumer Television
:30/:25 - Single
British Arrows 2013
Bronze
International
EPICA (Europe's Premier Creative Awards) 2012
Silver (Finalist) Film
Communication Services
Meribel Ad Festival - Central Europe Cristal Awards 2012
Cristal Film
Telecommunications
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