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Tea

headlinecnen
Incredible, but true
basics
Industry: Automotive & Services
Media:TV & Cinema
Published:Jun., 2006
Market:United Kingdom
Style: Minimalism
descriptioncnen
A dealer struggles to a tell a couple the price of a Golf because he knows when he tells them they’re going to spit their tea at him.

Philosophy/Solution


DDB London has created a new campaign highlighting the fact that Volkswagen's cars are less expensive than people might think.
In an evolution of the 2005 'Incredible but True' press campaign, a series of four TV spots dramatise the incredulity that customers might experience when Volkswagen dealers reveal the actual prices of their cars to them.
credit
Brand:
Agency:
Account Manager:
Producer:
Director:
Editing:
Other credit:Cameraman:Blasco Giurato
Creative Team Matt Lee, Pete Heyes
Lighting Director / Lighting Blasco Giurato
Agency Producer Lucinda Ker
Editing Company Speade Ltd
awards
Cannes Lions International Festival of Creativity 2007
Silver
Cars
British Arrows 2007
Silver
Cars
British Arrows 2007
Silver
Best 30 second TV commercial
British Arrows 2007
Silver
Series
British Arrows 2007
Bronze
European
The Creative Circle Awards 2007
Bronze
Best Idea in 30 Seconds
Eurobest - The European Advertising Festival 2006
Silver
Cars
Meribel Ad Festival - Central Europe Cristal Awards 2006
Cristal
Europe: commercial / Humor
The Kinsale Shark Awards
Silver
International TV: Automotive
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