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Cultural/Context information for the jury

basics
Industry: Beauty & Health
Media:TV & Cinema
Style: Minimalism
descriptioncnen
Cultural/Context information for the jury

‘The Non-Issue’ was more than a sponsored magazine.

It was a media-first: the coming together of two titans of fashion and beauty to produce an unprecedented brand takeover of British Vogue, dedicated to and made by women over-50.

It was a celebration of older women in the medium where they feel least visible.

It was a manifestation of L’Oréal Paris’s commitment to women’s worth at every age.

It was an immersive experience that lived beyond the page in AR-enabled video and social media content exclusives.

And it reinvented what editorial content could achieve.
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awards
Cannes Lions International Festival of Creativity 2019
Gold Print & Publishing
Commercial Publications
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