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FLAVORPRINT

FLAVORPRINT | McCormick | R/GA
Download Download JPG | 1751x1234px
basics
Industry: Food
Media:Cyber
Market:United States
Style: Minimalism
descriptioncnen
Brief Explanation
FlavorPrint is a service that helps consumers decode the flavors they already love, and invites them to discover, share and bring new flavors into their homes. Consumers can seek or share a new recipe, answer a quiz about flavor preferences, even shop for groceries. The more consumers engage, the smarter the service becomes.

Recipes and products all get a unique FlavorPrint mark, allowing you to determine if something’s right for you.

Your own personal FlavorPrint mark is a representation of your flavor preferences and a way for you to discover new flavors that you may not have otherwise explored.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Account Supervisor:
Producer:
Other credit:Client Services: Andrea Lennon
Visual: Andrew Eaton
Group Director/Production: Carol Park
Visual Designer: Jihee Yoon
Experience Design Director: Karen Rainert
Technology And Design Director: Katrina Bekessy
Senior Information Designer/Visual: Luca Masud
Associate Creative Director/Visual: Mary Church
Group Technical Director: Micah Topping
Associate Creative Director/Data Visualization: Micah Topping
Senior Experience Designer: Pon Katera
Associate Creative Director/Visual: Shu Zheng Li
awards
Cannes Lions International Festival of Creativity 2013
Bronze Titanium & Integrated
User experience
London International Advertising Awards 2013
Bronze Digital
Foods
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