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Replacement Smokers

headlinecnen
Connect truth
basics
Industry: Public interest & Non-profit
Media:TV & Cinema
Published:2004
Market:United States
Language:English
Style: Minimalism
descriptioncnen
Description / Synopsis


The tobacco industry needs new customers to replace the ones that their product kills. This spot shows people putting mannequins on the street to act as 'replacement smokers', with stickers saying 'replacement'. A young girl shown does not have a replacement for her father who died from emphysema.

Context


This spot was made in collaboration with Crispin Porter + Bogusky, Miami
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Account Manager:
Production Company:
Producer:
Director:
Editing:
Other credit:Programmer Ebbey Mathew
Design Company Cuban Council
Account Creative Director Meghan
Siegal Agency Producer Barry Frechette, Terry Stavoe, Teri Vasarhelyi, Rupert Samuel, Amy Favat
P Ebbey Mathew
Flash Developer Chris Teso
Information Architects Melissa Goldstein
Information Architects Joe Antonuccio
Information Architects Priya Chitre
Group Creative Director Pete Favat, Alex Bogusky
Cinematography Tim Orr
Agency Producer Barry Frechette, Terry Stavoe, Teri Vasarhelyi, Rupert Samuel
Editing Company Cosmo Street Editorial, Inc.
Music Jeff McAlwain Music
Recording Studio Soundtrack Recording Studios
Interactive Designer Cindy Moon, Meghan Siegal, David Chung, Max Pfennighaus
Programmer Adam Buhler, Doug Smith, Ebbey Mathew
Information Architect Melissa GoldsteinEditing Company Cosmo Street Editorial, Inc.
awards
International ANDY Awards 2006
Silver
Public Service/Non-Profit Organizations
International ANDY Awards 2005
Richard O'Reilly
Cannes Lions International Festival of Creativity 2004
Silver
Public Health & Safety
International ANDY Awards 2004
Bronze
Public Service
The One Show 2004
Silver Pencil
Public Service/Political TV: Campaign
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