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Silverado Then and Now Print Campaign (1 2 3)

Silverado Then and Now Print Campaign (1 2 3) | GM - General Motors | McCann Erickson
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basics
Industry: Automotive & Services
Media:Print
Market:United States
Style: Minimalism
descriptioncnen
To celebrate a century of Chevy Trucks, the brand sought to remind motorists that what was great about the vehicles in 1918 still rings true today. A series of collectible ads were created, with each consecutive page starting with a vintage ad before the next page showed a modern day version of the exact same ad.
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awards
D&AD 2017
Wood Pencil Press Advertising
Tactical Press Advertising
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