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London Symphony Orchestra 2018/19: New Landscapes conducted by Sir Simon Rattle

London Symphony Orchestra 2018/19: New Landscapes conducted by Sir Simon Rattle | London Symphony Orchestra | Superunion
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basics
Industry: Culture, Recreation & Sport
Media:Design & Branding
Market:United Kingdom
Style: Minimalism
descriptioncnen
EntrySummary
The LSO’s second season under the direction of Sir Simon Rattle is embodied by the theme ‘Music of the Land’ – featuring pieces inspired by landscapes. Rather than the clichéd ‘rolling hills’ that have represented classical music for a century, we chose to imagine new ones. Fundamental to the campaign is the new visual identity launched last year, which reinterprets motion capture data in collaboration with a different artist every year, communicating the emotion and experience of an LSO performance in new and unexpected ways. Motion data captured in 360° was transformed into abstract land forms. Their formation is guided by the conductor’s baton, & the terrain reacts to the details of the orchestra’s performance. The films & subsequent stills form the basis of the new seasons campaign, combined with expressive typography to showcase events online, in print & around London & the Barbican.
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awards
Cannes Lions International Festival of Creativity 2018
Shortlist Industry Craft
Art Direction > Brand & Communications Design
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