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Speak to go

Industry: Internet sites & Services
Style: Minimalism

To create Speak to Go we mixed the Street View API, voice recognition and native mobile features like the microphone and the gyroscope.The Voice driven user experience combined with VR allows a natural and seemingly magical interaction.We launched Speak to Go as part of the WebVR Experiments platform. This helped to introduce the experience to the creative developer community. To show what’s possible and inspire them to use WebVR. The user experience is simple : Go to on chrome for mobile (Using a recent and up to date Android phone.)Insert your phone in a Google Cardboard or Google Daydream, put it on, press your viewer’s button and simply say where you want to go. You will instantly be teleported there.Web Speech API recognizes what you say, and the Google Maps API displays a VR Panorama of the location. It works for any address, city, landmark or country covered by Street View. The possibilities are almost endless.It’s possible to explore each location by selecting the arrows on the ground.If you’re not sure where to go next, you can also say "I’m feeling lucky" and discover specially curated locations.It’s better experienced on mobile VR but also works in 360 mode and on desktop.To create it, we brought together WebVR, Google Maps API, Web Speech API, Google Cardboard (or Google Daydream), and mobile features like the microphone and the gyroscope.It was first prototyped during a WebVR hackathon - The prototype delighted internal stakeholders and a 3 people team improved it over a month to make it ready for a public launch.We created a simple demo movie showing a dad using the app with his son, the movie drives to the experience and is hosted on the Chrome YouTube Channel.

Speak to Go is a WebVR experiment that allows anyone with a phone and a mobile VR Viewer to be teleported to any location in the world simply by saying where they want to go.WebVR is a new way to experience VR on the web. No apps, no downloads. You just tap a link. When the technology was added to Chrome, we wanted to demonstrate how combining web technologies and native mobile features can create unique VR experiences.
Production Company:
Other credit:Entrant Company: GOOGLE CREATIVE LAB, London, United Kingdom
Creative Lab, Google Creative Lab, Google
D&AD 2018
Wood Pencil Digital Design
User Experience Design (UX)
The One Show 2018
Merit Interactive
Innovation in Interactive / Online
The One Show 2018
Merit Mobile
Cannes Lions International Festival of Creativity 2017
Shortlist Digital Craft
Native & Built-In Feature Integration
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