NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

Rest in Grease

basics
Industry: Catering industry
Media:Cyber
Market:United States
Style: Minimalism
credit
Brand:
Agency:
Production Company:
descriptioncnen
ScriptInEnglish
REST IN GREASE at Wendys [INTRO] You gon’ get that work [VERSE] Red head with some pig tails Better check the score, these meals sell Now that’s better, I’m so clever My bars chilly better grab a sweater You blocked my tweets can’t squash the beef Now check my feed and yo’ eyes swellin’ How you love that? These straight facts Tryna take the swag but we don’t want it back I’ma boss chick so they hate that Boy, we tried your food, where the flavor at? You number 1? That’s a joke Why yo’ ice cream machine always broke? Why yo’ drive through always slow? Why yo’ innovation just can’t grow? It’s queen Wendy, need I say mo’? That Baconator go crazy, that spicy chicken go crazy You can take a fry and dip it in the sauce, it still be so tasty Them lil tweets don’t phase me, McDonalds be so lazy I know the reason you hatin’ me ‘cause I’m fast food’s First Lady It’s queen Wendy up in this thang You can’t beat us serving them thangs Y’all too chicken for this beef I’ma leave you resting in grease Nuggs for Carter, retweet Boy, you know you can’t compete On top of our game, man watch us See its no stoppin’ me (flex) [OUTRO] Uh, red head with my pig tails, ah Fast food’s first lady, ah You cannot play me
EntrySummary
Wendy’s Twitter is known for its sassy tone, taking jabs at competitors within the restaurant industry, and many of our Twitter interactions appear in the songs. Wendy’s key brand equities such as the Baconator and even recent campaign success stories like #nuggsforcarter also appear in the song lyrics. Going a step further, we included rap pop culture references such as Jay-Z’s “4:44” album, which happens to be the name of a Wendy’s value meal, and Drake’s “Trigger Fingers,” which we riffed on with “Twitter Fingers.”
BriefExplanation
The tracks on this audio execution bring the Wendy's social voice to life and provide a venue for Wendy's to take recent Twitter interactions and rap battles to the hip-hop space. Wendy's felt hip-hop was the best genre to express their voice - it's only natural for fresh beef to translate seamlessly into the world of rap beef. By turning the @Wendys Twitter handle into a recording artist, Wendy's was newly relevant to our customers and followers through infectious beats and witty lyrical ties to many of the brand's core equities.
awards
Cannes Lions International Festival of Creativity 2018
Gold Entertainment
Audio Content
Cannes Lions International Festival of Creativity 2018
Gold Radio and Audio
Sectors > Retail
Cannes Lions International Festival of Creativity 2018
Gold Social & Influencer
Community Building & Management
Cannes Lions International Festival of Creativity 2018
Silver Entertainment Lions for Music
Brand or Product Integration into Music Content
Cannes Lions International Festival of Creativity 2018
Silver Social & Influencer
Real-time Response
Cannes Lions International Festival of Creativity 2018
Bronze Radio and Audio
Use of Music
Latest Updated
Loading...
Sponsor