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Not A Target

Not A Target | United Nations | VML
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basics
Industry: Public interest & Non-profit
Media:Cyber
Market:United States
Style: Minimalism
descriptioncnen
World Humanitarian Day is held annually on 19th August to pay tribute to aid workers. To spread a global conversation, the first ever live Facebook filter was created, using a real-time teleprompter so people could share stories of civilians like it had happened to them. Film, contextual billboards, and social media content helped the #NotATarget campaign spread the stories of civilians in war.
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awards
D&AD 2018
Wood Pencil Digital Marketing
Use of Social Media
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