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My Sole Story

basics
Industry: Apparel, Clothing & Footwear
Media:Cyber
Market:China
Style: Minimalism
descriptioncnen
Execution

At the moment of victory, Nike wanted to remind Shanghai Marathon runners that this was more than a race. More than months of training. More than a commitment made to yourself months ago. You ran your own story.The emotional journey of a marathon racer was found within their Nike+ data. The miles and minutes logged from training to their victory was shaped into a story, broken into 13 key moments. Nike surprised them with this personalized story at the finish line.Racers scanned a QR code at the Shanghai Marathon finish line to personalize My Sole Story. The site combined animation with Nike+ data points, including their miles trained day and night, their finish time, as well as a photo celebrating victory with their shoes. All packaged into a digital experience that was shareable to their friends on WeChat, China’s biggest social network.30,000RACERS RELIVED THEIR RUN2,500FILMS CREATED IN 24 HOURS8.3%CONVERSION RATE+20%VS AVG NIKE ACTIVATIONMy Sole Story lives on as a storytelling platform for future races around China.
CampaignDescription

My Sole Story, an H5 mobile film powered by your Nike+ data, retracing every stage of emotion throughout your running journey, all told from the sole of your shoes.
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Other credit:Entrant Company: AKQA, Shanghai, China
Associate Creative Director, Derek Lui, AKQA
Project Manager, Pete Gibson, AKQA
Technical Director, Neil Nand, AKQA
Client Partner, Stefan Hawes, AKQA
Strategic Planning Director, David Buckley, AKQA
awards
The One Show 2018
Silver Pencil UI / UX
Craft / Dynamic Data Visualization
Cannes Lions International Festival of Creativity 2017
Silver Digital Craft
Overall Aesthetic Design
Cannes Lions International Festival of Creativity 2017
Bronze Digital Craft
Data Storytelling
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