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Drive-Thruck

basics
Industry: Catering industry
Media:Ambient & Interactive
Market:Brazil
Style: Minimalism
descriptioncnen
EntrySummary
To us, impacting people within traffic itself, during a time when many of them decide whether to go to McDonald's drive-thru, would make all the difference for the success of Drive Day.
BriefExplanation
People on the street were surprised when they saw the Drive-thru in traffic, bringing them the same experience as going to the traditional McDonald's drive-thru.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Planner:
Producer:
Cameraman:
Editing:
Post Production:
Other credit:General Creative Director: Rafael Urenha
Creatives: Daniel Motta, Giampietro Zanon, Raphael Lucone, Thomaz Dantas, Bruno Landi, Vinicius Curi, André Leigo
Account team: Daniel Jotta, Eduardo Brunoro, Fabiana Sanches, Rafael Lopes and Amanda Laghi
Media: Paulo Ilha, Antonio Rodrigues, Amaury Magalhães, Bruno Sabor
Approval: Roberto Gnypek, João Branco, Gabriel Ferrari and Eloisa Zerneri
RTV: Ducha Lopes, Karen Nakamura and Brunno Cunha
Directing: Chico & Mosca
Final Artwork: Rodrigo Azambuja
Soundtrack: Paulinho Corcione and Lucha Libre
Sound Producer: Lucha Libre Audio
Sound Final Artwork: Lucha Libre
Executive/Account: Vanessa Wallner and Dani Celer
awards
Cannes Lions International Festival of Creativity 2018
Shortlist Outdoor
Ambient > Transit
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