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Rest in Grease

Rest in Grease | Wendy's | VML
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basics
Industry: Catering industry
Media:Cyber
Market:United States
Style: Minimalism
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descriptioncnen
ScriptInEnglish
HOLDING IT DOWN at Wendys [INTRO] Uh, yeah [CHORUS] Wendy’s been holdin’ it down for like a minute now Mickey *Bleep* was tryna to beef, it’s time to finish now The team can handle any problem, that’s all principal You get it now, chicken shack, you actin’ really wild Quiet that down, Wendy’s leave them all without a sound This ain’t no cakewalk, we run the town for many miles This ain’t no cakewalk, we run the town for many miles [VERSE 1] Now, what’s more childish than Twitter beef? Especially when you know you really can’t compete They should rethink whatever is in that recipe And everything I serve and kick it more than special teams I’m Socrates ‘cause all your ideas just come from me They love Wendy’s ‘cause everything is so quality Can’t be no king, yo burgers ain’t the finest thing I can’t believe you peasants have the audacity You took a L the day you thought to come after me “So what’s the beef?” they threaten and now I really see They threaten and now I really see, hah They threaten and now I really see [CHORUS] Wendy’s been holdin’ it down for like a minute now Mickey *Bleep* was tryna to beef, it’s time to finish now The team can handle any problem, that’s all principal You get it now, chicken shack, you actin’ really wild Quiet that down, Wendy’s leave them all without a sound This ain’t no cakewalk, we run the town for many miles, yeah This ain’t no cakewalk, we run the town for many miles [VERSE 2] Now, um, the jig is up You wanna beef with me? Then really, you pressed your luck The problem is you didn’t recognize I give no clucks So wrap it up, turn these chickens to rubber ducks And BK, don’t think that you got away You copied my old menu and put it out on replay They bring it back like rebates, fresh food on your dinner plate You killin’ me smalls, okay? Uh, I’ma say it again Don’t play with me, it ain’t safe, can’t always have it yo way So give it up like today and we won’t have this again [CHORUS] Wendy’s been holdin’ it down for like a minute now Mickey *Bleep*, you need to stop it, boy, you finished now The team can handle any problem, that’s all principal You get it now, chicken shack, you actin’ really wild Quiet that down, Wendy’s leave them all without a sound This ain’t no cakewalk, we run the town for many miles, yeah, hah This ain’t no cakewalk, we run the town for many miles HOLDING IT DOWN at Wendys
EntrySummary
Wendy’s Twitter is known for its sassy tone, taking jabs at competitors within the restaurant industry, and many of our Twitter interactions appear in the songs. Wendy’s key brand equities such as the Baconator and even recent campaign success stories like #nuggsforcarter also appear in the song lyrics. Going a step further, we included rap pop culture references such as Jay-Z’s “4:44” album, which happens to be the name of a Wendy’s value meal, and Drake’s “Trigger Fingers,” which we riffed on with “Twitter Fingers.”
BriefExplanation
The tracks on this audio execution bring the Wendy's social voice to life and provide a venue for Wendy's to take recent Twitter interactions and rap battles to the hip-hop space. Wendy's felt hip-hop was the best genre to express their voice - it's only natural for fresh beef to translate seamlessly into the world of rap beef. By turning the @Wendys Twitter handle into a recording artist, Wendy's was newly relevant to our customers and followers through infectious beats and witty lyrical ties to many of the brand's core equities.
awards
Cannes Lions International Festival of Creativity 2018
Gold Radio and Audio
Sectors > Retail
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