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Corruption Detector

basics
Industry: Public interest & Non-profit
Media:Cyber
Market:Brazil
Style: Minimalism
descriptioncnen
Synopsis
General elections are scheduled to be held in Brazil in October 2018. More than 40,000 candidates favored by a complex justice system designed to hide their acts of corruption are flooding the country with electoral campaigns. That's why ReclameAQUI, the number one consumer-protection company in Brazil, decided to expand its business to citizen-rights. And in a country with over 200 million smartphones, there was no better way to fight corruption then turning their phones into a weapon against corruption.
Strategy
The strategy was simple: when corrupt politicians show their faces, we drop their masks. In a year when politicians must ask for votes to a country where there is a smartphone for each citizen, we gave a useful weapon to voters that left the corrupt ones no place to hide: a simple and free app. Since voting is mandatory in Brazil, Corruption Detector app has put, for the first time, the hunt for dirty politicians in the hands of people. People can now see the true face of corrupt politicians, and with an up and coming election, 120 million voters can now change the face of the country.
Outcome
In just one week Corruption Detector became the most downloaded App in Brazil, with more than 400.000 downloads. It was also highlighted as #1 Apps We Love at Apple Store and #1 Trending Apps at Google Play. In a few days, Corruption Detector took over the media and social conversations. With zero media investments, more than 120 million people were impacted. The project became a mass topic of discussions of voters and authorities, including Federal investigators at the Operation Car Wash and the Attorney General of the Republic, Rodrigo Janot. As a result, while corrupt politicians tried to sue us, clean politicians used it on social networks to promote their integrity. But, most importantly, by knowing the true face of each candidate, voters can now change the face of the country.
Execution
The Corruption Detector app uses Microsoft facial recognition technology, which gives it 98% accuracy. In order to create our database and make it simple for anyone to understand, we had to gather data across hundreds of courts all over Brazil. It took us months to analyze, select which accusations and investigations concerned corruption or public administration fraud, and organize the information into one simple list. Then, we translated the legal jargon into all those incomprehensible court records into language anyone would find easy to understand. The app was launched by one of Brazil’s most renowned comedians, who went to Brasília, and stood outside Congress, taking selfies with politicians and showing Brazilians how the app works. Since then, the number of downloads has never stopped growing.
CampaignDescription
Based on facial recognition, Corruption Detector is a free APP that draws on a comprehensive database with all the official records of corruption, previously hidden in hundreds of courts across Brazil. By simply pointing a phone at a candidate, voters can now spot the corrupt ones in purple, no matter where they are: TV, papers, internet, outdoors and even in person. All data organized by the app is available for reference at any time. And on election day, users will receive an important notification: a reminder not to vote for a corrupt politician.
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awards
Cannes Lions International Festival of Creativity 2019
Gold Digital Craft
Craft - Web UX / UI / User Experience
Cannes Lions International Festival of Creativity 2019
Bronze Media
Single-market Campaign
D&AD 2019
Yellow Pencil Digital Marketing
Digital Tools & Utilities
D&AD 2019
Wood Pencil Digital Design
Platforms & Apps
D&AD 2019
Wood Pencil Direct
Direct Response/Digital
D&AD 2019
Shortlist Creativity for Good
Service Innovations
D&AD 2019
Shortlist Media
Use of Mobile
The One Show 2019
Gold Pencil Digital Craft
Craft - Web UX / UI / User Experience
Cannes Lions International Festival of Creativity 2018
Grand Prix Mobile
Technology > Data / Insight
Cannes Lions International Festival of Creativity 2018
Gold Mobile
Utility Apps
Cannes Lions International Festival of Creativity 2018
Silver Brand Experience & Activation
Use of Mobile & Devices
Cannes Lions International Festival of Creativity 2018
Bronze Brand Experience & Activation
Low Budget / High Impact Campaign
Cannes Lions International Festival of Creativity 2018
Bronze Direct
Digital & Social > Use of Mobile
Cannes Lions International Festival of Creativity 2018
Bronze Mobile
Brand-led Mobile Apps
Cannes Lions International Festival of Creativity 2018
Bronze Sustainable Development Goals
Peace, Justice and Strong Institutions
Cannes Lions International Festival of Creativity 2018
Shortlist Creative Data
Data Visualisation
Cannes Lions International Festival of Creativity 2018
Shortlist Direct
Sectors > Corporate Social Responsibility (CSR) / Corporate Image
Cannes Lions International Festival of Creativity 2018
Shortlist Direct
Data Strategy
Clio Awards 2018
Silver Digital/Mobile
Apps
Clio Awards 2018
Bronze Direct
Digital/Mobile
Clio Awards 2018
Shortlist Public Relations
Cause Related
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