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THE 250KM WAVE

basics
Industry: Transport & Tourism
Media:TV & Cinema
Market:Japan
Style: Minimalism
descriptioncnen
Brief Explanation:
The Kyushu Shinkansen Launch Campaign was to mark the opening of all Kyushu bullet train lines in the island of Kyushu. Still struggling with the ongoing recession, it was a ‘once in a 100 years’ type of event for the local residents. Thus, our mission was to share it (beyond railroad fans) in a tangible way that would provide vigor and happiness to everyone in Kyushu. We constructed festivity and participation – creating a massive festive event both old and young could voluntarily participate in. In an era overtaken by virtual communication, our challenge was to create a real and ‘live’ connection, which is,a 250km wave across Kyushu. We invited people to ‘do the wave’ alongside the tracks during the Shinkansen’s test run, and we held The 250km Wave Across Kyushu Event and filmed it from the bullet train. This wave, spanning 250km, is the world’s longest.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Photography:
Account Supervisor:
Advertiser's Supervisor:
Account Manager:
Planner:
Producer:
Other credit:Other Credits: Keiichi Higuchi/Kota Tohata/Sayaka Arimoto/Mariko Shitara
awards
Cannes Lions International Festival of Creativity 2011
Bronze Film
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