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DNA Discounts

basics
Industry: Transport & Tourism
Media:TV & Cinema
Style: Minimalism
descriptioncnen
Aeromexico developed a specific action for a specific audience in order to change the fact that most of their income came from flights from Mexico to US but not the opposite.
DNA DISCOUNTS: traditional promotion became a revealing reward
We approached Southern Americans and developed DNA tests powered by 23andME We shocked them by unveiling their percentage of Mexican DNA (category “Native American-Mexico¨) And offered them exclusive discounts to fly to Mexico assigned by matching their results
credit
Brand:
Agency:
awards
D&AD 2019
Wood Pencil Direct
Direct Product & Service
D&AD 2019
Wood Pencil Illustration
Earned Media/Large Business (over 500 employees)
D&AD 2019
Wood Pencil PR
Reactive Response
Latest Updated
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