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Milk

headlinecnen
You either love it or hate it.
basics
Industry: Food
Media:TV & Cinema
Market:United Kingdom
Language:English
Style: Minimalism
descriptioncnen
This case documents how, despite being in a declining market, Marmite managed to grow at an average of 5% p.a. between 1995 and 2001. This was achieved with little more than an extremely effective ad campaign and associated PR. This activity was instrumental in repositioning Marmite's brand image and re-introducing lapsed users. Econometrics showed how the £12.4m spent on advertising increased sales by £53.5m and that without the advertising and PR the sales would have fallen by 26%.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Account Manager:
Planner:
Production Company:
Producer:
Director:
awards
IPA Effectiveness Awards 2002
Effectiveness Company of the Year sponsored by Thinkbox
IPA Effectiveness Awards 2002
Silver Award
FAB Awards (International Food and Beverage Creative Excellence Awards) 2001
FABulous Award
Savoury Foods
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