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Buzzman Helps Mediagares Advertise Like Never Before

basics
Industry: Internet sites & Services
Media:Outdoor
Published:Jun., 2019
Market:France
Language:English
Style: Minimalism
descriptioncnen
BUZZMAN HELPS MEDIAGARES ADVERTISE LIKE NEVER BEFORE

Until July 14, the media agency MEDIAGARES and Buzzman are promoting “Welcome Gare”, with the aim of showing the efficiency, flexibility and hyper-targeting ability of advertising displays in train stations.
The innovative device, developed with the help of Elise Technologies, will allow you to accompany the ones you love as soon as they arrive at the station by broadcasting a personalized message in display.

If for you too saying goodbye to loved ones at a train station is a paintful moment, MEDIAGARES has the solution. Thanks to the power of its digital display networks and its web app www.welcomegare.fr, associating data and real-time display, you will be able to surprise them at their arrival at the station.

How?
By combining train numbers with the dedicated digital billboards’ locations, the web application allows users to broadcast a targeted and geolocated video along with a personalized message on all the digital screens of the stations, timed for when travelers arrive at their destination.
With an instantaneous network over 22 stations, for the first time MEDIAGARES offers us the possibility to address our relatives through the screens. A good way of expressing our feelings to the ones we love, simultaneously demonstrating the simplicity of setting up a DOOH campaign and ease of management.

All the consumers are invited to post their messages in all participating stations from June 24 to July 14, from 8h to 20h, thanks to this web app available on mobile and tablet devices.
credit
Brand:
Agency:
Executive Creative Director:
Copywriter:
Art Director:
Account Manager:
Production Company:
Director:
Other credit:Vice – President: Thomas Granger
Managing Director: Julien Levilain
Art Director Assistant: Victorine Rozon Jaricot
Head of New Business: Julien Liberge
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
Rights Management: Dee Perryman
Lead Motion Designer: Théo Berdrin
Motion Designer: Marion Jamet
Link:http://www.buzzman.eu/
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