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Master Facial Scrub - Family Soap Series

Master Facial Scrub - Family Soap Series | Unilever | Ogilvy
Download Download JPG | 3530x2502px
basics
Industry: Retail & Distribution
Media:Print
Style: Minimalism
descriptioncnen
Cultural/Context information for the jury

For years, Master Facial Scrub has been communicating the importance of washing your face with a product that's specifically made for it.

Most Filipino men don’t see the significance of facial scrub, and simply wash their faces with a bar of soap. Mainly because a majority of Philippine homes have only one bathroom, and men just use whatever is in it – like the bar of soap that the rest of the family uses.

To convince men to use Master Facial Scrub, we released attention-grabbing posters that comically showed where that shared bar of soap could have been.

Translation. Provide a full English translation of any text.

N/A

Is your poster/billboard is larger or small than a 6 sheet poster (1200 x 1800mm)?

No
credit
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Agency:
awards
Cannes Lions International Festival of Creativity 2019
Shortlist Outdoor
Other FMCG
D&AD 2019
Wood Pencil Press & Outdoor
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