NOTICE

The file is temporarily not accessible. Please try later!

NOTICE

The current file is MB in size and your download remaining (MB) is not sufficient.

Your monthly download limit(150MB) will reset 12:01 a.m. GMT on the 1st of each month.

NOTICE

Considering bandwidth cost, WELOVEAD provides limited free download service.

Please notice the following before downloading the file.

Befor Download MB
File size MB
After download MB

NOTICE

Due to busy traffic of our server for this moment, please wait seconds before you are able to download again.

World's Biggest Signpost

World's Biggest Signpost | Nokia | Farfar
Download Download JPG | 902x602px
basics
Industry: Electronics & Audio-Visual
Media:Cyber
Market:Sweden
Style: Minimalism
descriptioncnen
Brief Explanation:
BACKGROUND: Nokia offers a range of navigation services both online and on their mobile devices. But awareness about these services is low. CHALLENGE: Raise awareness, and increase use of Nokia's navigation service. Both on handsets and online. INSIGHT: We had to get people to actually stop in their tracks and start thinking about navigation, we decided to ask people for a favourite place. And let them share it with the world, in an unprecedented way. THE SOLUTION was to create an interactive yet physical experience, completely driven by the peoples action, letting the public control the activity itself.
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Account Supervisor:
Account Manager:
Other credit:Production Managers: Marie Persson/Louise Stenborg/Ulrika Hojgard
Technical Developer: David Looberger
Flash Developers: Robert Jarvi/Bjorn Uppeke/Mikael Ring
Event: Mission
Mobile Application Production: Starcut
Head of Strategy: Niku Banaie
Creative President: Matias Palm Jensen
Strategy: Isobar
Programming: David Looberger
Link:http://grab-url.com/awards/general/nokia/theworlds...
awards
Cannes Lions International Festival of Creativity 2010
Silver Cyber
Digitally Led Integrated Campaign/Best Digitally Led Integrated Campaign
Cannes Lions International Festival of Creativity 2010
Silver Cyber
Other Interactive Digital Solutions/Other Digital Channels
London International Advertising Awards 2010
Gold Digital
Navigation/Interactivity
London International Advertising Awards 2010
Silver Digital
Weird Wonderful Work
New York Festival International Advertising Awards 2010
Grand Avant-Garde
New York Festival International Advertising Awards 2010
Gold
Personal Products
New York Festival International Advertising Awards 2010
Gold
Interactive Tools
New York Festival International Advertising Awards 2010
Gold Avant-Garde
Avant-Garde: Ambient
Eurobest - The European Advertising Festival 2010
Bronze Interactive
Digitally Led Integrated Campaign
Latest Updated
Loading...
Sponsor