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Save Our Species

basics
Industry: Apparel, Clothing & Footwear
Media:Design & Branding
Market:France
Style: Minimalism
descriptioncnen
For the first time in Lacoste’s history we initiated a radical change of one of the most iconic logos in the world: the crocodile.
The Lacoste crocodile makes way for ten threatened animals in a collection of extremely limited-edition polo shirts. A call to action to bring attention to the global state of biodiversity and animal rights.
1 775 polos were produced: for each species, the number of polo shirts corresponds to the number of animals known to remain in the wild.
credit
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Agency:
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awards
D&AD 2019
Wood Pencil Creativity for Good
Advertising /Brand
D&AD 2019
Wood Pencil Direct
Direct Product & Service
D&AD 2019
Wood Pencil PR
Creative B2C Campaign
D&AD 2019
Shortlist Direct
Direct Acquisition & Retention
D&AD 2019
Shortlist Media
Use of Collaboration
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Sponsor