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basics
Industry: Retail & Distribution
Media:Radio
Market:Philippines
Style: Minimalism
credit
Brand:
Agency:
Chief Creative Officer:
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Other credit:Entrant Company: McCANN WORLDGROUP PHILIPPINES, Taguig City, The Philippines
Media Agency: UM, Manila, THE PHILIPPINES
Additional Company: FULLY BOOKED, Taguig, THE PHILIPPINES
Managing Director, Ramon Garcia, McCann Worldgroup Philippines
Business Director, Bambi Reyes, McCann Worldgroup Philippines
Production Group Director, Noemi Zamora, McCann Worldgroup Philippines
Media Director, Aissa Suanes, UM Philippines
Sound Engineer, Philip Jarilla, Hit Productions Inc.
Sound Engineer, Richard Genabe, Hit Productions Inc.
Sound Design Arrangement, Arnold Buena, Hit Productions Inc.
descriptioncnen
BriefExplanation

Fully booked is one of the largest and most famous bookstore chains in the Philippines. They wanted to encourage people to keep reading and promote their comprehensive selection of titles as well. This radio spot reminds readers that when they read a book, they’re not just turning a page—they’re living a whole other life through the characters in the story. At the end of each spot, the title of the book is revealed, and listeners are invited to check out other reads by visiting Fully Booked or fullybookedonline.com
ScriptInEnglish

(MUSIC all throughout)MAN:At 14, I found myself trapped, in a dead marriage. And I wanted out.At 21, I got my wish. I came home and the spiteful witch had vanished.By 42, people started talking, asking questions. About her... and her insurancepolicy.At 65, I figured it's time I told her parents…and they're not pleased.When I reach 100, she was still nowhere to be found. There was nothing I could do, so I make love to one of my students.By 220, everyone believed I killed my wife.Everyone that is, except for her.Because at 224, she returns.Now, at 251, I’m trapped, in a dead marriage.And there’s no way out.V/O:With a book, you’re not just turning a page, you’re living a whole other life.Gillian Flynn’s "Gone Girl" and other thrillers.Available at the Fully Booked bookstores and fullybookedonline.com
awards
The One Show 2018
Bronze Pencil Radio
Broadcast / Any Length - Campaign
The One Show 2018
Merit Radio
Craft / Writing - Campaign
Cannes Lions International Festival of Creativity 2017
Gold Radio
Retail & e-Commerce
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