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Moldy Whopper

Moldy Whopper | Burger King | INGO
Download Download JPG | 3000x1687px
basics
Industry: Food
Media:Cyber
Style: Minimalism
descriptioncnen
The food industry, particularly fast food, is full of additives. But over the last three years Burger King has removed 8,500 tons of artificial preservatives globally. To send an important message, it launched The Moldy Whopper, showing its iconic Whopper molding for up to 35 days. Burger King broke the mold with something unpredictable: mold. It might’ve gone against every convention, but it showed that mold could be a beautiful thing too.
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awards
D&AD 2020
Yellow Pencil Art Direction
Art Direction for Outdoor Advertising
D&AD 2020
Graphite Pencil Art Direction
Art Direction for Press Advertising
D&AD 2020
Graphite Pencil Film Advertising
Social Commercials over 30 seconds
D&AD 2020
Graphite Pencil Integrated
Earned Media/Large Business (over 500 employees)
D&AD 2020
Wood Pencil Art Direction
Art Direction for Film Advertising
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