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The Alternatives - Yourself

basics
Industry: Public interest & Non-profit
Media:Radio
Market:Canada
Style: Minimalism
descriptioncnen
ScriptInEnglish
DOCTOR: As a doctor, I know getting your prostate checked can help with early detection of prostate cancer … but a lot of men don’t like the idea of a stranger putting a finger in their rectum. So here’s an alternative: Do it yourself. Here’s how: Pick a finger you want to work with. I like to use my index finger but it’s your rectum. Next you’ll need to prep your finger for rectal investigation. My advice would be to remove any sharp edges from the fingernail. Now point your finger skyward and apply a dollop of lubricant. Ok, go ahead and get into a three point football stance … And let’s reach your free arm around back to the rectal region. Take a deep breath, uncock your lubricated finger, and let’s go ahead and put it in your bum. Now that you have your own finger in your own rectum, you’ll wish you knew what the heck you were looking for. Go see your Doctor. It may save your life. ANNOUNCER: A message from Prostate Cancer Canada.
BriefExplanation
1 in 8 men will get prostate cancer. But 8 in 8 men don’t like the idea of getting a prostate exam from a doctor, even though it can save their lives. It’s too uncomfortable. So this radio spot gives men detailed instructions for the alternative to a doctor: doing it yourself.
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awards
Cannes Lions International Festival of Creativity 2018
Shortlist Radio and Audio
Script
Clio Awards 2018
Bronze Audio Technique
Copywriting
The One Show 2018
Silver Pencil Radio
Craft / Writing - Campaign
The One Show 2018
Silver Pencil Radio
Broadcast / Any Length - Campaign
The One Show 2018
Merit Radio
Craft / Writing - Single
The One Show 2018
Merit Radio
Broadcast / Any Length - Single
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