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The Book that changed a country

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Headline: The Book that changed a country
Copy text: We selected the most negative Tweets about Colombia written by Colombians and illustrated them for a book on the Colombian reality that was being portrayed. We sent it to one of the most credible and influential people in Colombia so that their reaction would awaken a sense of belonging and encourage thousands of Colombians to share #LoBuenoDeCOlombia*(#TheBestOfCOlombia) to rewrite history with a new book with what truly represents us.
basics
Industry: Public interest & Non-profit
Media:Cyber
Published:Feb., 2014
Market:Bogota, Colombia
Language:Spanish
Style: Minimalism
credit
Brand:
Agency:
Executive Creative Director:
Creative Director:
Copywriter:
Art Director:
Other credit:Content Director: Diego Tovar
Account Director: Adriana Arjona
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