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Getting Sick is Easy

Getting Sick is Easy | One Medical | Goodby Silverstein & Partners
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basics
Industry: Pharmaceutical
Media:Outdoor
Style: Minimalism
descriptioncnen
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

N/A

Describe the target audience and why your work is relevant to them.

One Medical’s target audience is consumers—busy urban professionals. They live in cities and spend most of their time there.

To effectively reach our audience, we chose outdoor posters near our offices and commuter routes. Highly contextualized creative showed our audience that we care about and understand our communities.

Cultural/Context information for the jury

N/A
credit
Brand:
Agency:
Production Company:
awards
Cannes Lions International Festival of Creativity 2019
Shortlist Pharma
Non-regulated: Direct to Consumer
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