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The Never-Ending Forest App

The Never-Ending Forest App | Faber-Castell | David The Agency
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basics
Industry: Office equipment
Media:Design & Branding
Market:Brazil
Style: Minimalism
descriptioncnen
With this AR-enabled app, EcoPencils are transformed into animals when kids point the phone's camera to a corresponding colour of pencil. The app also allows kids to take pictures with the animals they unlock, collect them, and customise their own version.
credit
Brand:
Agency:
Chief Creative Officer:
Creative Director:
Copywriter:
Art Director:
Design:
Account Supervisor:
Account Manager:
Planner:
Production Company:
Producer:
Director:
Director of Photography:
Other credit:Entrant Company: DAVID THE AGENCY, São Paulo, Brazil
Additional Company: PUNCH AUDIO, São Paulo, BRAZIL
Additional Company: FABER-CASTELL BRAZIL, Sao Paulo, BRAZIL
Creative VP, Rafael Donato, DAVID São Paulo
Head of Production, Rafael Rosi, DAVID São Paulo
Head of Planning, Daniela Bombonato, DAVID São Paulo
Executive Producer, Francisco Puech, Vetor Zero
Associate Excutive Producer, Andre Semglia , Vetor Zero
Associate Excutive Producer, Eliza Damazio de Mello, Vetor Zero
Production Editor, Rodrigo Guimil, Vetor Zero
Project Manager, Giovana Ferreira, Vetor Zero
Technology Director, Ohmar Tacla, Vetor Zero
Development / Digital Director, Eduardo Bolletto, Vetor Zero
Development / Digital Director, Jefferson Scomacao , Vetor Zero
Sound Mix / Composer / Producer / Account, Cristiane Oliveira - Karina Coviello , Punch Audio
Sound Mix / Composer / Producer / Account, Gabriel Duarte - James Muller , Punch Audio
Sound Mix / Composer / Producer / Account, Lili D. Aragoni, Punch Audio
Sound Mix / Composer / Producer / Account, Mariano Alvarez - Cristiano Pinheiro , Punch Audio
Marketing Director, Eduardo Ruschell, Faber-Castell
Communications Manager, Elaine Mandado, Faber-Castell
Product Manager, Guilherme Vieira, Faber-Castell
awards
D&AD 2018
Wood Pencil Graphic Design
Digital & Mobile
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