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Burger

Burger | Kraft | David
Download Download JPG | 3755x4000px
basics
Industry: Food
Media:Outdoor
Market:United States
Style: Minimalism
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Other credit:Entrant Company: DAVID, Miami, USA
Advertising Agency: STERLING COOPER DRAPER PRYCE, New York, USA
Additional Company: KRAFT HEINZ COMPANY, Chicago, USA
Design Director, Carlos Lange, DAVID Miami
Head of Global Production, Veronica Beach, DAVID
Managing Director, Head of Account, Paulo Fogaça, DAVID Miami
Founders S.C.D.P., Roger Sterling, Bertram Cooper, Don Draper, Lane Pryce, Sterling Cooper Draper Pryce
Founder, Gastón Bigio, DAVID
Founder, Fernando Musa, DAVID
Strategy Director, Paul Ramirez, DAVID Miami
Group Account Director, Michelle Cobas, DAVID Miami
Vice President of Marketing, Michelle St. Jacques, Heinz
Brand Director, Nicole Kulwicki, Heinz
Brand Manager, Melissa Casey, Heinz
Executive Producer, Karin Stuckenschmidt, Domo Produções
Food Stylist, Dagmar Vesely, Domo Produções
descriptioncnen
EntrySummary

2017 marks the 10th anniversary of the award-winning drama Mad Men, a show about Advertising executive Don Draper which draws inspiration from the golden era of 1960 Advertising. In an iconic episode from season 6, the team led by Don Draper pitches a campaign idea to the Heinz clients: “Pass The Heinz.” Unfortunately for him, the fictional marketing team from the show didn’t approve the idea. Heinz is also an American icon. Heinz ketchup has been a staple of American dinner tables and backyard BBQs for generations. And that relationship has expanded across a portfolio of condiments and products. Heinz never settles on taste and our customers never settle for less than the great taste of Heinz. But despite the brand love, new competitors were putting pressure on this relationship and it was important for the Heinz message to come to the forefront again.
BriefExplanation
awards
Cannes Lions International Festival of Creativity 2017
Gold Outdoor
Food
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