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Hold On To Mum

basics
Industry: Pharmaceutical
Media:TV & Cinema
Style: Minimalism
descriptioncnen
BriefWithProjectedOutcomes
In Sweden it’s not allowed to advertise prescribed medicine with a name or product images to patients. We are only allowed to talk about the disease area and raise awareness about the disease, we cannot talk about the medicine as the solution of a problem. But can direct to webpage.
BriefExplanation
A middle aged busy man is taking care of his older sick mother. Trying to balance work life with being the good son. Driving back and forward from his city life in the fast lane to his mothers suburban house. Bringing her groceries, medicines and other things needed. Their relationship is up and down and the man don't really have time for this in his busy life. But at one point something happens that make him realize how much his mum means to him. They become closer to each other. Have fun together. He puts his business phone calls on hold and take the steps up to his mums house, only this time she doesn't answer the door....
Audience
The main target for this campaign is the middle aged children of men and women over 65. Especially those that have had a previous case of stroke and are using blood-thinning medicine - and live under the belief that they are using the right medicine.
credit
Brand:
Agency:
Production Company:
awards
Cannes Lions International Festival of Creativity 2018
Shortlist Pharma
Patient Engagement > Regulated
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