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Real Beauty Sketches

Real Beauty Sketches | Dove | Ogilvy
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basics
Industry: Beauty & Health
Media:Promotion & Event
Market:Brazil
Language:English
Style: Minimalism
descriptioncnen
To move 96% of women to believe they are more beautiful than they think, the Real Beauty sketches campaign had to provoke women emotionally. With a limited media budget, the campaign depended on a powerful direct response; a response so strong it would make women feel different about themselves and thereby inspire them to share with others around the world. Like a spark that would light a thousand fires, our social experiment ignited the integrated campaign by touching a nerve amongst women and starting a global conversation about real beauty.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Copywriter:
Art Director:
Illustrator:
Account Supervisor:
Advertiser's Supervisor:
Planner:
Production Company:
Producer:
Director:
Other credit:Account Director: Ricardo Honegger/Thiago Lima
Head Of Client Service: Valeria Barone
Head Of Digital: Daniel Tartaro
Project Manager: Wagner Gomes
UXD: Pablo Moura/Fred Celestino
Sound Mix: Sam Casas/Lime Studio
Color Grading: Sean Coleman/Company 3
Editorial Grading: Paul Kumpata/Rock Paper Scissor
Online: A52 Staff/A52
awards
D&AD 2014
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D&AD 2014
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D&AD 2014
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