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Dancing on Ice: Polar Bears

basics
Industry: Media & Publishing
Media:TV & Cinema
Style: Minimalism
descriptioncnen
Idea
To achieve the realistic look and feel, we used a combination of key framed 3D animation and motion capture. The first step of the production was to create the digital polar bear asset. This was then animated and rendered into a photorealistic animal. The asset was also created to be compatible with a human motion capture actor, so that the complex and recognisable figure skater’s movements could be transferred onto our polar bear to feel authentic and physical. A human actor performed the basic moves of a figure skater, wearing padding to help them move more like a polar bear. Every movement was recorded by a motion capture rig, and this data was then refined and touched up by animators. This process allowed us to create a polar bear that felt heavy, physical and realistic in every move - but still had the ability to perform pirouettes on ice!
EntrySummary
Dancing On Ice is a British TV competition where celebrities and their professional figure skating partners perform live in front of a panel of judges every week. Back on air after a four-year hiatus, this much loved show was about to be reintroduced the UK. Research revealed what viewers missed most about the format: the journey our celebrities go on week to week, by the end accomplishing feats no one thought possible at the start. We also found that out of those who had watched the show previously, 78% would consider watching the show again. However, of those who had never watched the show, 87% had no intention of starting now. So, our challenge was threefold: to relaunch the show with a spectacle befitting the format, refresh the brand to make it attractive to less interested viewers, AND in December, when the biggest brands are making the biggest noise.
BriefExplanation
Polar Bears. Set against a stunning lakeside backdrop, our campaign tells the story of a tentative bear making his way out onto the ice for the first time. He slips and stumbles to begin with, but with a little help from a friend, he grows in confidence and discovers what he’s truly capable of. Brought to life using a combination of animation and motion capture of real figure skaters, our polar bears perform on a frozen lake environment that mirrors the famous Dancing on Ice arena. As an added touch, animated squirrels mark the bears’ routine out of 10, nodding to the judges’ role in the show.
credit
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awards
Cannes Lions International Festival of Creativity 2018
Shortlist Film Craft
Animation
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