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Harry

basics
Industry: Miscellaneous
Media:Radio
Market:South Africa
Style: Minimalism
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Copywriter:
Account Manager:
Production Company:
Other credit:Entrant Company: GREY AFRICA, Johannesburg, South Africa
Production Manager, Astrid MacKenzie, Grey Advertising
descriptioncnen
ScriptInEnglish

(MUSIC: Over-the-top sentimental/nostalgic music)V/O:It was the year the final Harry Potter book appeared. A time before Uber, exploding Kugas and Carpool Karaoke.When you used your cell phone to make phone calls.When Miley was famous for playing Hanna Montana, not twerking.And Tiger was famous for playing the fairway, not the field.It was long before watches counted steps.When Chuck Norris jokes were still funny. Kidding! You don’t stop laughing at Chuck Norris jokes. Chuck Norris jokes stop laughing at you.When DVD stores were easy to find.A time when you swallowed tablets, Blackberries weren’t embarrassing and Caitlyn was still Bruce.Before Pokémon Go had come, and gone.It was the year Rihanna opened her umbrella, ella, ella.It was 2007.Times change. Power doesn’t. Duracell Quantum batteries - guaranteed to last for ten years in storage.
BriefExplanation

An ironic voice and sad piano take a nostalgic journey back to 2007, highlighting the ten-year duration of Duracell Quantum batteries in storage. This charming and amusing look at past and current trends, events, politicians, celebrities and technology emphasise how much things change in ten years. But the one constant is a Duracell Quantum battery.
awards
Cannes Lions International Festival of Creativity 2017
Gold Radio
Miscellaneous
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