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Water

headlinecnen
Get back your 'oo' with Typhoo
basics
Industry: Non-alcoholic drinks
Media:TV & Cinema
Market:United Kingdom
Style: Minimalism
descriptioncnen
The new "Typhoo v's" campaign depicts alternative morning 'wake-up' methods for families who have been asked to give up their typhoo. These include buckets of water, a cockerel and a drill sergeant. The ads all conclude that Typhoo is "The best way to wake up".

Context


The problem Typhoo faced was that like most tea brands, Typhoo has no real product USP. CHI was briefed to find a big idea that allowed Typhoo to own an emotional territory that would motivate drinkers to purchase. The strategy aimed to own a specific tea moment in peoples’ days - their first cup. This cup could be at 6, 7, 8am or even later in the morning - whenever it’s drunk it is fundamental to kick starting the day and nothing can beat it.

Philosophy/Solution


All ads and sponsorship idents are shown between 6.30 and 9.30am. Sponsoring GMTV completes the 'owning the morning cuppa' strategy. The campaign launched in January 2004 and although there are no firm sales results available yet, qualitative feedback from GMTV viewers and other audiences such as the trade has been very positive.
credit
Brand:
Agency:
Creative Director:
Copywriter:
Art Director:
Director:
Cameraman:
Post Production:
Other credit:Editing Company Speade Ltd
Production Company Producer Matt Brown
Agency Producer Ben Clark, Ben Clark
Sound Production Toby@Zoo
awards
Clio Awards 2005
Bronze
Campaign
Cannes Lions International Festival of Creativity 2004
Silver
Non-Alcoholic Drinks
FAB Awards (International Food and Beverage Creative Excellence Awards) 2004
FAB Award
Non-Alcoholic Drinks
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