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REAL BEAUTY SKETCHES

basics
Industry: Beauty & Health
Media:TV & Cinema
Market:Brazil
Language:English
Style: Minimalism
descriptioncnen
Brief Explanation
Only 4% of women think they’re beautiful. Combining an FBI agent with a social experiment, we created a film that inspired the other 96% to think the same.
With only 10 days, our content became an online blockbuster:
46.4 million Youtube views with 98,3% likes
Most shared article on Mashable’s history.
Viewed by 1 in 10 Facebook users
2nd most viewed video online for 7 days
Generated the equivalent of 92 million 30 second spots
1.9 million aggregate shares on Facebook
208 million Twitter impressions
Brand passion went up over 1000%.
Brand search volumes online increased up to 5 times.
credit
Brand:
Agency:
Chief Creative Officer:
Executive Creative Director:
Copywriter:
Art Director:
Illustrator:
Account Supervisor:
Advertiser's Supervisor:
Planner:
Production Company:
Producer:
Director:
Other credit:Account Director: Ricardo Honegger/Thiago Lima
Head Of Client Service: Valeria Barone
Head Of Digital: Daniel Tartaro
Project Manager: Wagner Gomes
UXD: Pablo Moura/Fred Celestino
Sound Mix: Sam Casas/Lime Studio
Color Grading: Sean Coleman/Company 3
Editorial Grading: Paul Kumpata/Rock Paper Scissor
Online: A52 Staff/A52
awards
D&AD 2014
Yellow Pencil Digital Marketing
Online Branded Films
D&AD 2014
Nomination TV & Cinema Advertising
Cinema Commercials 121-240 seconds
The One Show 2014
Gold Pencil Consumer Television
Over 60 second - Single
The One Show 2014
Gold Pencil Digital Direct Marketing
Social Media & Viral Marketing
The One Show 2014
Gold Pencil Non-Broadcast
Online
Cannes Lions International Festival of Creativity 2013
Gold Film
Corporate Image
Cannes Lions International Festival of Creativity 2013
Gold Titanium & Integrated
Video
Cannes Lions International Festival of Creativity 2013
Bronze Titanium & Integrated
Best Video
Latest Updated
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