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Magnum 5 Senses

basics
Industry: Confectionery & Snacks
Media:TV & Cinema
Market:Italy
Language:English
Style: Minimalism
descriptioncnen
SUMMARY
Magnum is an icon of indulgence for modern sexy women. After the success of Magnum 7 Sins, sales momentum slowed significantly in 2004. A fresh injection of news was needed to stir up excitement, regain the brand’s iconic position and give women something new and exciting to covet. Despite 30% reduced media investment, European women flocked to Magnum’s latest limited edition: the campaign for Magnum 5 Senses reclaimed the brand’s former strengths – stocks ran out by July, single sales increased by 18% in this impulse purchase sector and women rediscovered Magnum as an object of female desire.
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awards
Golden Award of Montreux 2006
Gold Medal
Foods
EACA Euro Effies 2006
Bronze
FMCG Food & Non-alcoholic Beverages
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